committee disaster

The problem with many companies and organisation is when "everyone" becomes involved in the decision process surrounding a "product or concept" being developed. Called committee design it can lead to the most bland and uninspiring results. This is sometimes brought about by a lack of confidence and a lack of strong leadership not to trust designers who were employed to create new and potentially exciting products. This becomes an opportunity lost with the risk of being over run by competition. Finally ends in an expensive revise to the failed project.